The starting point
Nine episodes in fourteen months. Guests were friends of the founder, downloads were flat, and each release took three weekends of editing. The show wasn’t failing loudly — it was fading quietly, which is worse.
What we changed
Week one, we repositioned the show around a single commercial question the founder’s buyers already asked in sales calls. Week two, we replaced the guest list with twelve decision-makers mapped to open deal themes. Week three, the relaunched show shipped its first episode — recorded in one hour, edited and distributed by us.
The follow-up sequence did the heavy lifting: recap clip within 24 hours, written takeaways within 48, and a standing calendar link in every thread. Guests started replying, then introducing, then booking.
The result
By day ninety: five qualified sales calls a month, every month, tracked against the show in the CRM. Founder time on the mic: one hour a week. “We stopped thinking about our podcast as content,” Maya says, “and started thinking about it as our best BD channel.”
Related listening
Episode 10: The Referral Loop — Maya tells the story herself.
Episode 15: The Ninety-Day Audit — the milestone scorecard.
Case study: One founder, six episodes, $80K of new pipeline.