Key takeaways
- 01Day 30: twelve guests confirmed and four episodes banked — momentum is the metric that matters first.
- 02Day 60: the first follow-up replies land — benchmark a 40%+ response rate on post-recording outreach.
- 03Day 90: three or more qualified calls attributed — the proof point that renews the engagement.
- 04Launch in five days with a minimum viable show: positioning, six invites, and one recorded pilot.
About this episode
Ines advises service firms on business development and Rory runs revenue at a scaling SaaS company. Both were sceptical that podcasting could survive a quarterly review — so they designed the test they would need to pass: concrete milestones at thirty, sixty and ninety days, agreed before episode one.
The episode walks through their scorecard line by line, including the week-six wobble (two guest cancellations, one flat recording) and the recovery playbook that got them back on cadence. Essential listening for any founder who needs the show to justify itself fast.
Keep listening
Episode 13: Past the Download Count — with Anika Rao and Idris Mbeki.
Episode 14: One Guest, Three Deals — with Gareth Nolan and Fiona Calloway.
Episode 16: After Two Hundred Guests — with Elliot Park and Colette Moreau.