The starting point
Deep expertise, zero audience. Paid acquisition was burning cash with nothing compounding, and cold outbound reply rates had halved in twelve months. The founder needed conversations with buyers — not impressions from strangers.
What we changed
Six episodes, six dream buyers as guests. Each conversation was briefed around a live deal theme, recorded in under an hour, and followed with a structured sequence: a shareable clip for the guest, written takeaways for their team, and a calendar link that didn’t feel like a pitch because the trust was already recorded.
We handled research, outreach, recording, editing and follow-up. The founder’s total time investment: six hours on the mic.
The result
Four of the six guests entered active sales conversations. $80K in pipeline was attributed to the show inside one quarter — at a fraction of the previous paid spend, and with a guest alumni network that keeps referring.
Related listening
Episode 14: One Guest, Three Deals — the compounding playbook.
Episode 13: Past the Download Count — measuring what mattered.
Case study: A paused show to four qualified calls a month.