We stopped thinking about our podcast as content and started thinking about it as our best BD channel.
Maya LindgrenFounder, Loomwork Ops
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Founders, sales leaders and advisors on what changed when their show became a channel.
We stopped thinking about our podcast as content and started thinking about it as our best BD channel.
Six months in, three of our biggest clients this year came from a podcast conversation.
I finally stopped worrying about downloads and started tracking what actually mattered.
One guest introduced us to our entire enterprise pipeline. The ROI conversation took thirty seconds.
They run the entire machine. I show up, talk for forty minutes, and my calendar fills.
Two hundred guests later, the show is our highest-trust channel with enterprise buyers.
A client, a listener, or a guest? Tell us what landed and what we should do better. We read everything.