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Two engagements, two restarted shows. Here is what happens when a podcast is run like a sales channel instead of a content chore.

Case study · 10 minutes

A paused show to four qualified calls a month

The challenge. Loomwork Ops had published nine episodes in fourteen months. Downloads were flat, guests were friends of the founder, and the show had quietly become a source of guilt rather than growth.

The approach. We repositioned the show around one commercial question their buyers already asked, rebuilt the guest list from their CRM gaps, and relaunched with a weekly cadence — recording, editing and follow-up handled end to end.

The outcome. Within ninety days the show was producing five qualified sales calls a month, every month. The founder now spends one hour a week on the mic; we run everything else.

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Case study · 13 minutes

One founder, six episodes, $80K of new pipeline

The challenge. A solo founder with deep expertise and zero audience. Paid acquisition was burning cash, and cold outbound reply rates had halved in a year.

The approach. Six episodes, six dream buyers as guests. Each conversation was briefed around a live deal theme, and every recording ended with a structured follow-up sequence — recap clip, written takeaways, calendar link.

The outcome. Four of the six guests entered active conversations. $80K in pipeline was attributed to the show inside one quarter, at a fraction of the previous paid spend.

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