Key takeaways
- 01Pick guests from your CRM gaps, not your comfort zone — every invite should map to an open deal theme.
- 02The episode ends at recording; the pipeline starts at follow-up. Send a recap clip, written takeaways and a calendar link within 48 hours.
- 03Measure cost per conversation, not cost per download. One qualified call beats a thousand passive listens.
- 04Reposition a stalled show around one commercial question your buyers already ask — then answer it weekly.
About this episode
Maya is candid about the fourteen months her show sat idle: nine episodes, flat downloads, and a growing sense that podcasting was a vanity project. The turnaround began when she stopped asking “what should we talk about?” and started asking “who needs to be in the room?”
Sam and Maya walk through the relaunch week by week — the new guest criteria, the briefing document every guest receives, and the follow-up sequence that now runs like clockwork. She also shares the spreadsheet she uses to attribute pipeline, and the one question she asks every guest before pressing record.
Keep listening
Episode 12: From Twelve Calls to Forty — with Julian Okoye and Lucia Fernandes.
Episode 13: Past the Download Count — with Anika Rao and Idris Mbeki.
Episode 15: The Ninety-Day Audit — with Ines Calderon and Rory Eastman.