Anika Rao recording Episode 13 in studio

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Past the Download Count

Anika Rao and Idris Mbeki on the dashboard that replaced their download obsession — and the three numbers they review every Monday.

41 min Guests: Anika Rao, Idris Mbeki Topic: Analytics

Key takeaways

  1. 01Downloads are a vanity metric for B2B — track conversations started, calls booked, and deals influenced instead.
  2. 02Tag every guest in the CRM before recording so attribution is automatic, not archaeological.
  3. 03Review three numbers weekly: guest acceptance rate, follow-up response rate, and pipeline touched.
  4. 04AI-assisted show notes and clip detection cut production time in half without touching quality.

About this episode

Anika leads growth at Larkfield and Idris runs enterprise sales at Stonebridge Systems. Both inherited podcasts that reported downloads to leadership and embarrassment to everyone else. This episode is the rebuild manual: the unified metrics setup, the CRM tagging discipline, and the Monday review that keeps the show honest.

Idris shares the exact follow-up cadence his team runs after each recording, and Anika demonstrates how AI-powered analytics surface the ten-minute segment worth clipping — the one that books the call.

Close-up of a microphone used in the Episode 13 analytics review

Keep listening

Episode 12: From Twelve Calls to Forty — with Julian Okoye and Lucia Fernandes.
Episode 15: The Ninety-Day Audit — with Ines Calderon and Rory Eastman.
Episode 16: After Two Hundred Guests — with Elliot Park and Colette Moreau.