Portrait of Nora Whitlock

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Nora Whitlock

Founder, Whitlock Advisory. Nora advises professional-service firms on positioning, and practises what she teaches: her episode unpacks how a consultancy can sell trust at scale through twenty-minute conversations.

PositioningConsulting growthTrust at scale

Why we book Nora

Nora is the guest who makes hosts look smart. She arrives with a point of view, argues it warmly, and leaves listeners with a framework they repeat the next day. For clients selling expertise, she models exactly the presence the microphone rewards.

Her session dug into the “teach the problem, not the process” rule — why consultants who explain their method on air win fewer clients than those who reframe the buyer’s problem. The episode became one of our most clipped, and Nora has since referred two further guests from her own network.

Episodes featuring Nora

Episode 10: The Lead Engine — on turning a stalled show into five qualified calls a month.
Episode 14: One Guest, Compounding — referenced for her guest-led introduction method.