Why we book Theo
Sales leaders are the hardest guests to book and the most valuable once seated: they speak the buyer’s language because they hear it daily. Theo brings live deal stories — anonymised, specific, and immediately useful to any founder selling into operations teams.
His episode introduced the follow-up cadence our clients now copy: a same-day thank-you clip, a two-day written recap, and a two-week check-in with a relevant introduction attached. Response rates across client shows rose past 40% after adopting it.
Episodes featuring Theo
Episode 13: Beyond The Download — on metrics that matter with Anika Rao.
Episode 12: Twelve to Forty — referenced for his briefing-depth standard.